Social Media Marketing may be the process of gaining attention and website traffic through the social media marketing sites. In this process, usually creative content to reach the masses through publicity coming from a third-party trusted source has to be created in order for people to share the content of these interest with others and create a vicious chain that could make business cover and exceed the market audience intended. Every web marketer needs to have a goal, a product, something and a cause to market through the vast and overwhelming INTERNET. If you already have those things defined in your mind, then congratulations! That may be probably the hardest section of entering into the social media marketing challenge, and to any extent further, every single effort will contribute to reach those goals efficiently and flawlessly and soon you put your feet on the Social Media Guru status.
The Social Media world is wide and more extensive than ever. This is a very strategic marketing platform that reaches different cultures, ages, religion, sexes, locations, interests and such, therefore it makes it the perfect vehicle to reach and target the proper audience and achieve total success. Depends upon won’t care about video games, for example, but only the people that video games is part of their interests. In the event that you target male audience with ads of high heel shoes on sale, maybe some of them would go and buy some or 2 for their wives, but some or 2 is not exactly the kind of impact you would like to have. Therefore, you concentrate on certain group ages and certain other factors that cause some services, videos and news to go “viral”
First, we must know the basic social media marketing sites
Facebook
Holding more than 900 million users, if you’re already a Facebook user this might not be really not used to you, but there are several features worth mentioning. You can create a dedicated business page and interact directly, and free, with your customers uploading free pictures, products and videos of the service you would like to provide or the product you’re trying to sell. That way, you can create a data base of people that may share your posts with their friends and therefore create the constant chain. Most of these social media sites have seamlessly mobile integration so people whether it’s a portable PC, a desktop, tablet or cellular phone get always linked to media in a way that you should benefit from. People log in to Facebook, in virtually any situation, while commuting, in the park, in the home, at school, at the job. Then you’re there, promoting your organization for it to be displayed in the news headlines feeds, and you will be there, constantly doing your brain trick game to the stage that people will find something attractive and worth checking according to their interests. Many big corporations like Starbucks, Microsoft, Apple, Rockstar, Pepsi etc. are doing the same, and it works perfectly!
Blogs
Blogs are an easy way for people to communicate in a semi-professional way when it comes to quality of content. Motivational Content is definitely the key to a good writing and therefore, a good blogging. There are several blogger CMS (content management service) where you could get yours up and running for free in under 5 minutes, many of these are Blogger, WordPress and essentially the most user friendly one, Tumblr. One of the tricks here’s knowing your audience, your market, who you are targeting and what you need to accomplish with that. Now this has to do with some SEO or SEO knowledge, which is basically, utilizing the right keywords to rank as high as possible in a search engine i.e. Google, Bing. It must be related to your posts and at exactly the same time, you have to be sure you use a keyword search tool to check on the competition and amount of search this given keyword has. The cheapest the competition and highest number of searches it gets in per month, the more convenient for you personally. If you were to advertise your website holding a service of technical support chat, you would have to make the keywords very specific so individuals who are searching for your service would find you first. It is, for example technical support for Windows, then you need to include specific words, as going a little more straight to the point. Because the competition would be really high and Windows tech support team is a wide content, you’ll focus and go further the precise services your product offers, therefore, adding additional keywords to go straight to the point would be the most successful way to do it and you would rank higher in a search engine and folks would find your product easily. From “Technical Support Chat” to “TECH SUPPORT TEAM Chat for Windows 7 and XP” you can view how we are narrowing the concept of the service you offer making it more specific, detailed and competition of support for mobile operating systems, cellphones, Mac, iPhone, Windows Vista, Windows 8 and such, are left behind and the ones sites offering the services you are not linked to won’t steal your chances found for people that are merely looking for chat support for Windows 7 and XP. Once understood the keyword concept you can proceed and create content on a blog that would be easy to find on a search engine by including the right tags.
Then we have the Social Media integration again in your blog space. There are lots of options to share this content of your blog. Many Content Manager Services like Tumblr have the social media marketing buttons to talk about and like or dislike. You must look for the options to enable them (in the rare case they are not enabled automagically) so every post of yours would have the buttons for share on Tweeter, Google+, Facebook etc. and Reblog within the blogging network you are affiliated to. With great quality and eye catching content you are encouraging people to share your stories on other media sites just like the ones mentioned previously plus you sharing them and there you have outstanding chances to reach a wider audience.